The Greatest Shot on Earth
Ladies and Gentlemen, friends and fiends. Prepare to be dazzled and amazed by a spectacular sensation of the senses. Fire Eater : a magnificent blend of hot cinnamon liqueur and smooth Early Times whisky.
We start in the heady, halcyon days of 1860. Back then, at Early Times Station, Kentucky, they were making smooth sippin’ whisky so delicious that it was fabled throughout the world as “The whisky that made Kentucky whisky famous”. Enter Louis Guthrie - an ambitious young opportunist who worked at the distillery. Just before the Prohibition trucks started rolling, he snapped up the distillery. He knew that Early Times whisky was too good to go to the wall, so he sold his entire stock to one of only five breweries licensed to sell whisky for ‘medicinal purposes’. This bold and brilliant move saved Early Times and, along with his gambling, made him a very rich man indeed.
The spirit of Louis’ courage and ingenuity manifested itself again 90 years later. The idea this time? To blend that same Early Times whisky with hot cinnamon liqueur, creating a fiery new sensation to send a gale of wonder through every crowd.